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The Mindset of Success

People do not know what I do, even when I tell them!

When I tell people I'm a copywriter, they usually think what I do has something to do with copyright law. I often find myself saying "No, not copyr-i-g-h-t, copyw-r-i-t-e." 

I still usually get a vague smile and somewhat confused stare, so I decided to put answers to some frequently asked questions here, in the hopes of clearing up the confusion. 

So what is the mindset of success? A success mindset is a growth mindset. To be successful, we must believe that change and growth are possible, and that our talents and abilities can be developed over time, growing and gaining strength as we put in the necessary work. To quote renowned Stanford psychologist Carol Dweck, “It’s all about your mindset. Successful people tend to focus on growth, solving problems, and self-improvement, while unsuccessful people think of their abilities as fixed assets and avoid challenges.”

In order to have a growth mindset and embrace challenges, you must be willing to stretch yourself and venture outside your comfort zone. Are you willing to risk failure in order to learn and grow? Are you okay with being confused and not having all the answers, all the time? Operating in your comfort zone is safe, but does not offer any opportunity for growth. If you want to grow, you have to be willing to make mistakes and learn from them.

Failing Forward

When a young person enlists in the armed forces, the first phase of training is known as boot camp, or basic training, and is designed to instill the fundamentals necessary to be a successful member of the military. Most of these raw recruits have never been exposed to the type of activity they experience during basic training. Finding themselves in an unfamiliar environment, they are challenged physically, mentally and emotionally.

A recruit with a fear of heights must scale a 50 foot wall and rappel down the other side or fail the exercise. In order to be successful, he must push past his fear and operate outside his comfort zone. He may make a mistake, or even fail at first. But, when he makes the choice to take on this challenge and persevere until he conquers it, there is triumph, success, and growth.

Do you have the growth mindset necessary for success? Are you willing to take on new challenges, stretch yourself and step outside your comfort zone?

What sets successful people apart from the unsuccessful? Is it genetics? Unique opportunities? Innate ability? Social connections? According to the experts, none of these factors have the final say in whether a person is successful. The key is what goes on between the ears. Even given every possible advantage, the wrong mindset can sabotage success for the most talented, intelligent, and connected individual.

Content Marketing FAQs

What is copywriting?

Simply put, "copy" = words.

Copywriting is the art of writing powerful, persuasive words that motivate a target audience to take a specific action. The action will depend on the type of business or organization. Some examples of actions which would help build a business are:

Make a purchase
Donate to a good cause
Give an email address
Subscribe to a blog, magazine, newsletter, or club
Make a comment
Leave a review

What exactly is content?

Content is any medium used to deliver information, education or entertainment to your customers. This could be written (copywriting), visual (images, video) or audio (podcast, radio).  

What is content marketing?

Content marketing is the art of communicating with customers and prospects without selling. Instead of pitching products or services, information is delivered that informs the buyer. 

The belief is that if businesses deliver consistent, ongoing, valuable information to buyers, they ultimately reward us with their business and loyalty.
Source: The Content Marketing Institute, September 2015

Why do I need copywriting and content marketing?

According to the experts, 80% of business decision-makers prefer to get company information in a series of articles versus an advertisement, 70% say content marketing makes them feel closer to the sponsoring company, and 60% say company content helps them make better product decisions. 

In other words, a series of emails or newsletters that educate people on your company's products or services makes a critical connection that can motivate a majority of them to give you their business.

Imagine this – what if your customers looked forward to receiving your marketing communications? What if when they received it, whether via print, email, or your website, they spent 15, 30, 45 minutes or more reviewing and absorbing it? 

Do you think this could lead to more revenue for your business?

Contact me to discuss a content marketing strategy for your business. 

Clear As Day Copywriting (719) 985-1307 or email